About Pebble
Automation is usually sold as a way to touch customers less.
We build it to do the opposite — to catch the things a growing business drops. The call nobody answered, the follow-up nobody sent, the customer who never heard back. Growing shouldn't cost you the thing people liked about you in the first place.
Automation built by a marketer, not a technologist
Almost everyone in this category came to automation from software. They can connect a CRM to a calendar, and most of them do it well. What they can't tell you is which follow-up wins the second job, what a good response actually says, or why a customer referred you. Those are marketing questions, and they're the ones that decide whether any of it makes you money. I came from the marketing side and learned to build the systems myself rather than handing a spec to a developer. It's also why these systems tend to lift email, referrals, and search at the same time — they weren't built as plumbing.
We measure retention and revenue, not hours saved
You own the systems — built in your accounts, documented, transferable
You talk to the person who builds it, not an account manager
Who you'll actually be working with
A small team that builds automation for a living and runs its own business on it. Two people and one AI teammate.
Maps where a business is leaking customers and designs the systems that close the gaps. Marketer first, which is the whole point.
Makes sure every build fits how your team actually works, rather than how the software would prefer it to.
Yes, really. Built on the same automation we sell — Skip sends updates, answers questions, and keeps projects moving. If you want to know whether this works, he's the demo.
No account managers
You talk to the person who built your systems. That isn't a policy, it's just how small the team is.
Map, Build, Tune
The same three steps on every engagement, in that order. Published here because the method is the thing we'd want to be judged on.
01 · Map
We find where customers are being dropped. Not a software pitch — an audit of the moments where your experience actually breaks. This is usually the part that surprises people.
02 · Build
We build the systems that close those gaps, in your tools, documented and owned by you. First working system is usually inside two weeks.
03 · Tune
Monthly. Systems should get better as you grow rather than quietly going stale.
What we'll tell you honestly
When you're too small for this
It's built for businesses past about ten people. Under that, you can usually still hold the whole thing in your head, and we'd rather say so than sell you something you don't need yet.
Which tool is actually right for you
n8n is cheaper and more capable. Zapier and Make are easier for you to maintain after we're gone. The choice isn't about which tool is best — it's about who's going to be touching it in a year.
Where the numbers aren't in yet
Most of the work so far has been ecommerce and trades. We don't publish invented figures or borrowed case studies, so what you'll find here is the reasoning and the method. Judge those.
Find out where you're losing customers.
Thirty minutes, no pitch. We'll map one customer journey end to end and show you where people are dropping.