Email Marketing Automation
They weren't ready back in March.
The messages you'd send if you had time — written once, timed properly, going out whether or not anyone remembers.
What is email marketing automation?
Email marketing automation is a series of emails that sends itself over weeks or months to someone who inquired but wasn't ready to buy. It keeps you in front of them without anyone having to remember, so when they are ready, you're the name they already know rather than the one they search for.
A couple of platforms we specialize in
We are flexible and like to use already existing infrastructure if possible!
Timed to your cycle, not a template
A five-day drip is built for software trials. If your customers take four months to decide, a sequence that finishes in a week has stopped talking to them three months before they were going to buy, which is most of why nurture gets written off.
Sequences timed to your real sales cycle, not a template.
Segmented by what they asked about, so nothing is generic.
Written in your voice and approved by you before it sends.
Four steps, no mystery
The Blueprint
Ninety minutes with your systems open. We find what's leaking, and you leave with a written plan, a build order, and a fixed price. Free for the first five.
The build
We build it in the tools you already pay for, in your accounts, under your name. You approve every message before a single one goes out to a customer.
Switch-on
It goes live in stages, not all at once. We watch the first week closely, fix what the real world breaks, and tune the timing against real replies.
We watch it
Nothing we build is left running unwatched. Skip monitors it and alerts us, not you — you shouldn't hear your system is down from an angry customer.
Most of this stuff is spam
Your inbox is the evidence and we won't argue with it. The difference between a welcome message and spam has almost nothing to do with the software and everything to do with whether it was worth receiving. That's a writing problem, not a tooling one.
If it doesn't sound like you, it doesn't go
You read every sequence before it sends. It's slower than the alternative and it's the only reason these get opened instead of filtered.
Easy to leave, on every message
An unsubscribe link on everything, honoured immediately. We'd rather lose the address than the goodwill — the list isn't the asset, the reputation is.
Automation isn't here to remove the personal touch.
It's here to make it possible. The business that remembers you is usually just the one with a system behind it.
The March inquiry buys in June
Most of what a business calls a dead lead is just a lead on a longer clock than the follow-up was built for. Nothing about the person changed between March and June except who was still in front of them when the money showed up.
The person who wasn't ready in March remembers you in June.
You stop feeling guilty about the list you never email.
You find out how long your sales cycle actually is.
See what your old list is worth
Ninety minutes with your systems open. You leave with a written plan, a build order, and a fixed price — not an estimate.
Email automation FAQs
The questions people ask before letting anything email their customers. If yours isn't here, just ask us.
Depends entirely on whether the message earns it. Monthly is safe, weekly is fine if you have something to say, and one bad email a quarter does more damage than four good ones a month.
It's normal, and cleaning it is part of the work — merging duplicates, dropping dead addresses, and warming up slowly so you don't torch your domain reputation on the first send.
No. We write it, you read it and change what doesn't sound like you. Most owners end up rewriting one line in five, which is exactly the amount of involvement that keeps it sounding real.
The Blueprint is free for the first five businesses, then $500 credited to the build. The build gets quoted after we've seen inside your system — anyone quoting before that is guessing. Then a monthly fee.
Skip watches everything we build and alerts us, not you. Automations do break — passwords change, APIs update. The difference is who finds out first. You shouldn't hear it from an angry customer.